About Ian

Product & Design leader driving strategy, innovation, impact, and growth through human-centred solutions that are good for business.

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My experience

I am a seasoned design and innovation leader with over 20 years of experience building and scaling multidisciplinary design teams to create impactful digital products, services and propositions. My expertise spans product, UX, interaction, service and strategic design, blending customer needs with business and technology to deliver innovative, human-centred solutions with impact.

I have built and led design teams in startups, agencies, consultancies, and global corporations, driving strategic initiatives from 0-1 innovation to large-scale digital transformation. My leadership roles at BCG, Barclays, and Great Fridays have shaped product and design strategies for leading brands, including VMO2, Hargreaves Lansdown, Vodafone, Vanguard, Universal Music Group, Barclays, Diageo, Shell, Aviva, Saint Gobain, MasterCard and Pearson amongst many others.


I thrive at the intersection of creativity, strategy, and execution—building high-performing teams, fostering inclusive design cultures, and translating complex challenges into world-class experiences.

My skills and capabilities

I have honed a broad range of product, design, strategy and leadership skills over my decades as a design practitioner and leader. Whilst my role is typically that of leader, director or head-of, I still pride myself in being hands-on in all my projects and staying close to the design output and outcome

  • I can:

    • Build and scale high-performing, multidisciplinary product & design teams in global organisations.

    • Define and drive strategic visions for product, service, and experience design.

    • Foster inclusive, high-impact design cultures that empower teams to excel.

    • Align executive stakeholders and translate business objectives into actionable design strategies and outcomes.

    • Mentor and coach design talent, developing future leaders in the field.

    • Establish and embed human-centred design and product-led methodologies across organisations.

  • I can:

    • Lead design-driven digital transformation and 0-1 disruptive innovation initiatives.

    • Lead user research and strategic insight development to inform business strategies and design decisions.

    • Guide teams from ideation to execution, ensuring exceptional design outcomes.

    • Facilitates and lead creative workshops, sprints, and stakeholder alignment sessions.

    • Design and prototype immersive experiences, digital platforms, and complex user journeys.

    • Balance creativity, technology, and business needs to deliver impactful, scalable solutions.

  • I can:

    • Create innovative, customer-centric digital products and services that drive business impact.

    • Combine UX, interaction, service, and product design to craft holistic customer experiences.

    • Build and launch disruptive digital propositions and strategic initiatives.

    • Oversee and build scalable design systems and libraries

    • Advocate for DEI in leadership and team culture, as well as accessibility standards within product design